TY  - BOOK
AU  - Mathur, Nita, ed.
TI  - Consumer culture, modernity and identity
SN  - 9788132111276
U1  - 306.3 
PY  - 2014///
CY  - Los Angeles
PB  - Sage
KW  - Social stratification	
KW  - Consumers	
KW  - Consumption (Economics)--Social aspects
KW  - Group identity
KW  - Civilization, Modern
KW  - Culture
KW  - Identity (Psychology)
N1  - PARTI Lifestyle Choices and Construction of Modern Identities

1. The Rich and the Super-rich: Mobility, Consumption and Luxury Lifestyles
Mike Featherstone

2. Shop Talk: Shopping Malls and Their Publics
Sanjay Srivastava

3. Consumer Agency of Urban Women in India
Shelly Pandey

4. Modernity, Consumer Culture and Construction of Urban Youth Identity in India: A Disembedding Perspective
Nita Mathur

5- Imagining Identity in the Age of Internet and Communication Technologies
Robert Rattle

PARTH II Global Markets, Local Needs: Fashion and Advertising

6. Structural Changes Rather than the Influence of Media: People's Encounter with Economic Liberalization in India
Steve Derne, Meenu Sharma and Narendra Sethi

7. Fashion, Advertising and Identity in the Consumer Society
Douglas Kellner

8. Cultural Politics of Branding: Promoting 'KamaSutra' in India
William Mazzarella

9. Shopping for Fashions in Post-socialist Russia
Olga Gurova

10. Sales Tours or How Czech Seniors Learned to Love Capitalism
Marketa Rulikova

PARTIII
Subaltern Concerns and Moral Subjectivities

11. Politics of Consumption, Politics of Justice: The Political Investment of the Consumer
Roberta Sassatelli

12. Ethical Consumption in the Global Age: Coffee's Promise of a Better World
Nicki Lisa Cole

13. Consumer Culture and Turkish Poor Youth's Identity: Issues of Vulnerability and Exclusion
Melike Akta§ Yamanoglu
ER  -