TY  - BOOK
AU  - Patriache, Geoffroy ed.
TI  - Audience research methodologies: between innovation and consolidation
SN  - 9780415827355
U1  - 302.23072 
PY  - 2014///
CY  - New York
PB  - Routledge
KW  - Audience (Media)
KW  - Research methodology
KW  - Mass media.
N1  - Introduction Geoffroy Patriarche, Helena Bilandzic, Jakob Linaa Jensen and Jelena Jurisic 
Part I: Audience Research Methods Between Diversification and Integration 
1. Audience Conceiving among Journalists: Integrating Social-Organizational Analysis and Cultural Analysis through Ethnography Igor Vobic
2. Audience Research Methods: Facing the Challenges of Transforming Audiences Miguel Vicente-Marino 
3. Triangulation as a Way to Validate and Deepen the Knowledge about User Behavior: A Comparison between Questionnaires, Diaries and Traffic Measurements Olle Findahl, Christina Lagerstedt and Andreas Aurelius 
Part II: Bridging the Gap between the Researched and the Researcher 
4. Participatory Design as an Innovative Approach to Research on Young Audiences Christine W. Wijnen and Sascha Trultzsch 
5. Researching Audience Participation in Museums: A Multi-Method and Multi-Site Interventionist Approach Pille Pruulmann-Vengerfeldt, Taavi Tatsi, Pille Runnel and Agnes Aljas 
6. Researching Ethnic Minority Groups as Audiences: Implementing Culturally Appropriate Research Strategies Marta Cola and Manuel Mauri Brusa 
Part III: Studying Online Social Networks 
7. Exploring the Potential of Creative Research for the Study of Imagined Audiences: A Case tudy of Estonian Students' Sketches on the Typical Facebook Users Andra Siibak and Maria Murumaa-Mengel 
8. Analyzing Online Social Networks from a User Perspective: A Quantitative-Qualitative Framework Jakob Linaa Jensen and Anne Scott Sorensen 
9. Virtual Shadowing, Online Ethnographies and Social Networking Studies Nicoletta Vittadini and Francesca Pasquali 
Part IV: Web 2.0 Technologies as Research Tools 
10. Digging the Web: Promises and Challenges of Using Web 2.0 Tools for Audience Research Matthias R. Hastall and Freya Sukalla 
11. Twitter and Social TV: Microblogging as a New Approach to Audience Research Klaus Bredl, Christine Ketzer, Julia Hunniger and Jane Fleischer 
12. An Evaluation of the Potential of Web 2.0 APIs for Social Research Cedric Courtois and Peter Mechant 
Part V: Conclusion 
13. Audiences, Audiences Everywhere - Measured, Interpreted, and Imagined Klaus Bruhn Jensen
ER  -