TY  - BOOK
AU  - Ganguly-Scrase, Ruchira
AU  - Scrase, Timothy J. 
TI  - Globalisation and the middle classes in India: the social and cultural impact of neoliberal reforms
SN  - 9780415596145
U1  - 305.3550954 
PY  - 2009///
CY  - New York
PB  - Routledge
KW  - Middle class -- India.
KW  - Globalization -- Social aspects -- India
KW  - Globalization -- Economic aspects -- India
N1  - 1. Globalisation, Structural Adjustment and the Middle Classes in India 
2. Victims of Consumerism? Consumption and Household Survival 
3. Gender, Empowerment and Liberalisation 
4. Discourses of Global Efficiency and the Dynamics of New Workplace Culture 
5. Culture of Power: The Hegemony of English in a Globalising India 
6. Globalised Media: Television and Its Impact on Middle Class Morals, Culture and Identity 
7. Conclusion: Indian Middle Class Lives in the Era of Neoliberal Globalisation
ER  -