Ganguly-Scrase, Ruchira <br/><br/>
Globalisation and the middle classes in India: the social and cultural impact of neoliberal reforms/ 
Ruchira Ganguly-Scrase, Timothy J. Scrase 
 - New York :  Routledge,  2009. 
 - xii,194p. :  ill. ;  22cm. 
 - Routledge contemporary South Asia series, 17. .
<br/><br/>1. Globalisation, Structural Adjustment and the Middle Classes in India <br/>2. Victims of Consumerism? Consumption and Household Survival <br/>3. Gender, Empowerment and Liberalisation <br/>4. Discourses of Global Efficiency and the Dynamics of New Workplace Culture <br/>5. Culture of Power: The Hegemony of English in a Globalising India <br/>6. Globalised Media: Television and Its Impact on Middle Class Morals, Culture and Identity <br/>7. Conclusion: Indian Middle Class Lives in the Era of Neoliberal Globalisation 
<br/><br/><label>ISBN: </label>9780415596145 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Middle class -- India.  <br/>Globalization -- Social aspects -- India.<br/>Globalization -- Economic aspects -- India.
<br/><br/><label>Dewey Class. No.: </label>305.3550954  / GAN/G