TY  - BOOK
AU  - Morrison, Alastair M.
TI  - Hospitality & travel marketing
SN  - 9788131502495
U1  - 647.940688 
PY  - 2002///
CY  - New Delhi
PB  - Cengage Learning
KW  - Marketing--travel
KW  - Hospitality management
N1  - Includes index and references; Part I-Introduction to marketing
Part II-Planning:reserch and analysis
Part III-Planning:marketing strategy and planning
Part IV-Implementing the marketing plan
Part V-Controlling and evaluating the plan
ER  -