Hospitality & travel marketing/
Alastair M. Morrison
- 3rd. ed.
- New Delhi : Cengage Learning, 2002.
- xviii,625p. : ill. ; 25cm.
Includes index and references.
Part I-Introduction to marketing Part II-Planning:reserch and analysis Part III-Planning:marketing strategy and planning Part IV-Implementing the marketing plan Part V-Controlling and evaluating the plan