TY  - BOOK
AU  - Spiro, Rosann L. 
AU  - Stanton, William J. 
AU  - Rich, Gregory A. 
TI  - Management of a sales force
SN  - 9780070585119
U1  - 658.81 
PY  - 2003///
CY  - New Delhi
PB  - Tata McGraw -Hill
KW  - Sales management
N1  - Includes index; Part I-Introduction to sales force management
Part II-Organizing,staffing and training a sales force
Part III-Directing sales force operations
Part IV-Sales planning
Part V-Evaluating sales performance
ER  -