Management of a sales force/
Rosann L. Spiro,William J. Stanton,Gregory A. Rich
- 11th. ed.
- New Delhi : Tata McGraw -Hill, 2003.
- xxiii,564p. : 24cm.
Includes index.
Part I-Introduction to sales force management Part II-Organizing,staffing and training a sales force Part III-Directing sales force operations Part IV-Sales planning Part V-Evaluating sales performance