Kotler,Philip <br/><br/>
Marketing for hospitality and tourism/ 
Philip Kotler. 
 - 6th ed. 
 - New Delhi:  Pearson,  2014. 
 - 628 p. 
<br/><br/><label>ISBN: </label>9332518270 
<br/><br/><label>Dewey Class. No.: </label>657.940688  / KOT/M