Etzel, Michael J. Marketing / Michael J. Etzel, Bruce J. Walker, William J. Stanton. - 14th ed. - Boston : McGraw-Hill/Irwin, 2007. - xxii, 706 p : 28 cm. ISBN: 9780070151567 0070151563 Subjects--Topical Terms: Marketing. Dewey Class. No.: 381 / ETZ/M