TY - BOOK TI - Understanding Media Cultures: social theory and mass communication SN - 9780761973638 U1 - 302.23 PY - 2002/// CY - London PB - Sage Publications N1 - Introduction 1 Marxism and Mass Communication Research Debates within Political Economy and Ideology: Raymond Williams, Glasgow University Media Group and Stuart Hall Marxism, Political Economy and Ideology Raymond Williams: Communications and the Long Revolution Cultural Materialism and Hegemony n Raymond Williams and Material Culture: Television and the Press Raymond Williams and Commimication Theory The Glasgow University Media Group and Television Bias Two Case Studies: Bad News and Good News The Eye of the Beholder and Objectivity in Media Studies Ideology and the Glasgow University Media Group Stuart Hall, Mass Communications and Hegemony Policing the Crisis: the Press, Moral Panics and the Rise of the New Right Ideology: the Return of the Repressed? Encoding and Decoding Media Discourse The Over-inflation of Discourse and Other Related Critiques Summary 2 Habermas, Mass Culture and the Public Sphere Public Cultures The Bourgeois Public Sphere Habermas, Mass Culture and the Early Frankfurt School Problems with Mass Culture: Habermas and the Frankfurt School The Public Sphere and Public Broadcasting Habermas, the Public Sphere and Citizenship Summary 3 Critical Perspectives within Audience Research Problems in Interpretation, Agency, Structure and Ideology The Emergence of Critical Audience Studies David Morley and the Television Audience: Encoding/Decoding Revisited Semiotics, Sociology and the Television Audience Class, Power and Ideology in Domestic Leisure John Fiske and the Pleasure of Popular Culture Life's More Fun with the Popular Press Pointless Populism or Resistant Pleasures? Feminism and Soap Opera: Reading into Pleasure Feminism, Mass Culture and Watching Dallas Psychoanalysis, Identity and Utopia Reading Magazine Cultures Feminism and Critical Theory ,/ Summary 4 Marshall McLuhan and the Cultural Medium Space, Time and Implosion in the Global Village Technical Media Innis, McLuhan and Canadian Social Theory The Medium is the Message Space and Time: Technology and Cultural Studies Oral, Print and Modern Cultures: Jack Goody and Anthony Giddens More Critical Observations > Summary 5 Baudrillard's Blizzards Postmodernity, Mass Communications and Symbolic Exchange Postmodernism as a Fieterogeneous Field Baudrillard, Althusser and Debord Postmodernism, Symbolic Exchange and Marxism The French McLuhan: Simulations, Hyperreality and the Masses Baudrillard and Jameson Baudrillard's Irrationalism Summary 6 New Media and the Information Society Schiller, Castells, Virilio and Cyberfeminism Herb Schiller and Media Imperialism Informationalism, Networks and Social Movements: Manuel Castells The Limitations of Informational Politics Virilio, Speed and Communication Virilio and the Media of Mass Communications Critical Questions within Cyberfeminism Summary 1 Conclusion The Three Paradigms of Mass Communication Research Possible Futures ER -