Understanding Media Cultures/ social theory and mass communication Stevenson, Nick - 2nd ed. - London: Sage Publications, 2002. - vii, 255 p.

Introduction
1 Marxism and Mass Communication Research
Debates within Political Economy and Ideology: Raymond
Williams, Glasgow University Media Group and Stuart Hall
Marxism, Political Economy and Ideology
Raymond Williams: Communications and the Long Revolution
Cultural Materialism and Hegemony
n Raymond Williams and Material Culture: Television and the Press
Raymond Williams and Commimication Theory
The Glasgow University Media Group and Television Bias
Two Case Studies: Bad News and Good News
The Eye of the Beholder and Objectivity in Media Studies
Ideology and the Glasgow University Media Group
Stuart Hall, Mass Communications and Hegemony
Policing the Crisis: the Press, Moral Panics and the Rise of the
New Right
Ideology: the Return of the Repressed?
Encoding and Decoding Media Discourse
The Over-inflation of Discourse and Other Related Critiques
Summary
2 Habermas, Mass Culture and the Public Sphere
Public Cultures
The Bourgeois Public Sphere
Habermas, Mass Culture and the Early Frankfurt School
Problems with Mass Culture: Habermas and the Frankfurt School
The Public Sphere and Public Broadcasting
Habermas, the Public Sphere and Citizenship
Summary
3 Critical Perspectives within Audience Research
Problems in Interpretation, Agency, Structure and Ideology
The Emergence of Critical Audience Studies
David Morley and the Television Audience: Encoding/Decoding
Revisited
Semiotics, Sociology and the Television Audience
Class, Power and Ideology in Domestic Leisure
John Fiske and the Pleasure of Popular Culture
Life's More Fun with the Popular Press
Pointless Populism or Resistant Pleasures?
Feminism and Soap Opera: Reading into Pleasure
Feminism, Mass Culture and Watching Dallas
Psychoanalysis, Identity and Utopia
Reading Magazine Cultures
Feminism and Critical Theory ,/
Summary
4 Marshall McLuhan and the Cultural Medium
Space, Time and Implosion in the Global Village
Technical Media
Innis, McLuhan and Canadian Social Theory
The Medium is the Message
Space and Time: Technology and Cultural Studies
Oral, Print and Modern Cultures: Jack Goody and
Anthony Giddens
More Critical Observations >
Summary
5 Baudrillard's Blizzards
Postmodernity, Mass Communications and Symbolic Exchange
Postmodernism as a Fieterogeneous Field
Baudrillard, Althusser and Debord
Postmodernism, Symbolic Exchange and Marxism
The French McLuhan: Simulations, Hyperreality and the Masses
Baudrillard and Jameson
Baudrillard's Irrationalism
Summary
6 New Media and the Information Society
Schiller, Castells, Virilio and Cyberfeminism
Herb Schiller and Media Imperialism
Informationalism, Networks and Social Movements:
Manuel Castells
The Limitations of Informational Politics
Virilio, Speed and Communication
Virilio and the Media of Mass Communications
Critical Questions within Cyberfeminism
Summary
1 Conclusion
The Three Paradigms of Mass Communication Research
Possible Futures

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