TY  - BOOK
TI  - Media literacy
SN  - 9781452206257
U1  - 302.23 
PY  - 2013///
CY  - Los Angeles
PB  - Sage
N1  - PART 1. INTRODUCTIONChapter 1: Living in the Message-Saturated WorldChapter 2: Media Literacy Approach
PART 2. AUDIENCEChapter 3: Individual PerspectiveChapter 4: Industry Perspective on AudienceChapter 5: Children as a Special Audience
PART 3. INDUSTRYChapter 6: Development of the Mass Media IndustriesChapter 7: The Economic GameChapter 8: The Current Picture
PART 4. CONTENTChapter 9: Mass Media Content and RealityChapter 10: NewsChapter 11: EntertainmentChapter 12: AdvertisingChapter 13: Interactive Media
PART 5. EFFECTSChapter 14: Proactive Perspective on Media EffectsChapter 15: Broadening Our Perspective on Media Effects
PART 6. CONFRONTING THE ISSUESChapter 16: Who Owns and Controls the Mass Media?Chapter 17: PrivacyChapter 18: PiracyChapter 19: ViolenceChapter 20: Sports
PART 7. THE SPRINGBOARDChapter 21: Personal Strategy for Increasing Media LiteracyChapter 22: Helping Others Increase Media LiteracyAppendix A: Profiles of the Mass Media IndustriesAppendix B: Examples of Mass Media EffectsAppendix C: Contacts
ER  -