Media literacy/ 
Potter, W. James 
 - 6th ed. 
 - Los Angeles:  Sage,  2013. 
 - 121 p. 
<br/><br/>PART 1. INTRODUCTIONChapter 1: Living in the Message-Saturated WorldChapter 2: Media Literacy Approach<br/>PART 2. AUDIENCEChapter 3: Individual PerspectiveChapter 4: Industry Perspective on AudienceChapter 5: Children as a Special Audience<br/>PART 3. INDUSTRYChapter 6: Development of the Mass Media IndustriesChapter 7: The Economic GameChapter 8: The Current Picture<br/>PART 4. CONTENTChapter 9: Mass Media Content and RealityChapter 10: NewsChapter 11: EntertainmentChapter 12: AdvertisingChapter 13: Interactive Media<br/>PART 5. EFFECTSChapter 14: Proactive Perspective on Media EffectsChapter 15: Broadening Our Perspective on Media Effects<br/>PART 6. CONFRONTING THE ISSUESChapter 16: Who Owns and Controls the Mass Media?Chapter 17: PrivacyChapter 18: PiracyChapter 19: ViolenceChapter 20: Sports<br/>PART 7. THE SPRINGBOARDChapter 21: Personal Strategy for Increasing Media LiteracyChapter 22: Helping Others Increase Media LiteracyAppendix A: Profiles of the Mass Media IndustriesAppendix B: Examples of Mass Media EffectsAppendix C: Contacts 
<br/><br/><label>ISBN: </label>9781452206257 
<br/><br/><label>Dewey Class. No.: </label>302.23  / POT/M