TY  - BOOK
TI  - The magic of Bollywood: at home and abroad
SN  - 9788132107323 (hard back)
U1  - 791.430954 
PY  - 2012///
CY  - New Delhi
PB  - SAGE Publications
N1  - Introduction / Anjali Gera Roy --
Brand Bollywood and the new Bollywood film. Mainstream Hindi cinema and brand Bollywood: the transformation of a cultural artifact / M.K. Raghavendra --
Post-national B(H)ollywood and the national imaginary / Meena T. Pillai --
Bollywood's soft power: some facts and figures. Bollywood and soft power: content trends and hybridity in popular Hindi cinema / David J. Schaefer and Kavita Karan --
A regional mosaic: linguistic diversity and India's film trade / Sunitha Chitrapu --
Indian films' traditional markets: South Asia, Southeast Asia, Africa, and Russia. "Dada negativity" and Pakistani characters in Bollywood films / Kamal ud Din and Nukhbah Taj Langah --
Soft power and Pakistani viewers / Shahnaz Khan --
Bollywood film culture in Indonesia's mediascapes / Shuri Mariasih Gietty Tambunan --
Indian films in the USSR and Russia: past, present, and future / Elena Igorevna Doroshenko --
Indophilie and Bollywood's popularity in Senegal: strands of identity dynamics / Gwenda Vander Steene --
"Bollywoodization" as (H)Indianization? Bangladesh film industry under national protection / Zakir Hossain Raju --
New territories: Bollywood in the West Australia, Canada, Europe, and New Zealand. From tawa'if to wife? making sense of Bollywood's courtesan genre / Teresa Hubel --
Bollywood in da club: social space in Toronto's "South Asian" community / Omme-Salma Rahemtullah --
Bollywood internet forums and Australian cultural diplomacy / Andrew Hassam --
Addressing the nonresident: soft power, Bollywood, and the diasporic audience / Adrian Athique --
Bollywood's circuits in Germany / Florian Krauss
ER  -