TY  - BOOK
TI  - Dynamics of Mass Communication: Theory and Practice
SN  - 9788126906369
U1  - 302.2 
PY  - 2006///
CY  - New Delhi
PB  - Atlantic Publishers & Distributors (P) Ltd
N1  - 1. Introduction
Communication Framework
Concept of Communication
Symbol circulation concept
Mass line concept
Circular Concept
Communication & Information
Communication Structure
Communication Environment
Context, Patterns, Functions, Priorities
Elements of Communications
Communication Channels, Effects, Feedback
Communication Credibility
Media Consumption
Taking a Communication Perspective
Summary
2. Effective Communications
Effective Interpersonal Communication
Effective Mass Media Communication
Communication Competence
Communication Networks
Network dimensions
Network analysis
Communication contexts
Communication Rules
Summary
3. Communication Theories
Building Human Communication Theory
Early Communication Theories
Midterm Communication Theories
Mass Media Theories
Interpersonal Communication Theories
Contemporary Communication Theories
Communication Models
Classification
Functions
Foundation Models
Summary
4. Communication Channels
Mass Media Channels
Print Medium: modes, reach, impact
Broadcasting
TV: modes, reach, impact, innovations
Radio: modes, reach, impact
Video: modes, reach, impact
Audio, ethnotronic devices: modes, reach,
impact, innovations
Telecommunication
Modes, reach, impact, innovations
Films
Modes, reach, impact, innovations
Modern Mass Media Channels
Computers
Modes, reach, impact, innovations
Internet
Modes, reach, impact, innovations
Communication Information Technologies
Modes, reach, impact, innovations
Communication Revolutions
Summary
5. Dynamics of Communications
Dimensions
Economics, Social Development
Globalization, Business technology
Communications in Developing Countries
Changing trends: India
Local efforts. National efforts,
International efforts
Concluding Observations
ER  -