TY  - BOOK
AU  - Gupta,OM
TI  - Advertising in India: trend and impact/ 
SN  - 9788178353081
U1  - 659.154 
PY  - 2012///
CY  - Delhi
PB  - Kalpez  publications
N1  - 
Advertising, History, Changing Face and Ethics 9
Scanning Advertisements
Advertising Media, Agency Impact
Sex in Advertising
Advertising and Portrayal of Women
Impact of Advertising on Rural India
Targeting the Consumer
Importance of Business Communication

ER  -