Gupta,OM <br/><br/>
Advertising in India: trend and impact/  
OM Gupta, 
 - Delhi:  Kalpez  publications,  2012. 
 - 232 p. 
<br/><br/><br/>Advertising, History, Changing Face and Ethics 9<br/>Scanning Advertisements<br/>Advertising Media, Agency Impact<br/>Sex in Advertising<br/>Advertising and Portrayal of Women<br/>Impact of Advertising on Rural India<br/>Targeting the Consumer<br/>Importance of Business Communication<br/> 
<br/><br/><label>ISBN: </label>9788178353081 
<br/><br/><label>Dewey Class. No.: </label>659.154  / GUP/A