Managerial economics/
Singh, Kuldeep
- 1st ed.
- New Delhi: Mittal Publications, 2011.
- 359 p.
INTRODUCTION 1. Nature and Scope of Managerial Economics 2. Fundamental Concepts of Managerial Economics 3. The Objectives of Business Firm DEMAND AMALYSIS AND FORECASTING 4. Theory of Demand and Consumer Behaviour 5. Analysis of Demand 6. Elasticity of Demand 7. Demand Forecasting PRODUCTION AND COST ANALYSIS 8. Theory of Production 9. Cost and Revenue -Concepts and Curves MARKET STRUCTURE AND PRICING STRATEGIES 10, Market Structure and Equilibrium of a Firm and Industry 11. Price and Output under Perfect Competition 12. Price and Output under Monopoly 13. Price and Output under Monopolistic Competition 14. Price and Output under Oligopoly ISSUES RELATED TO MACRO ECONOMICS 15. Pricing Strategies and Practices 16. National Income - Concepts and Measurement 17. Business Cycles 18. Inflation-Concepts and Control 19. Balance of Payment 20. Monetary and Fiscal Policy 21. Industrial Policy in India