TY - BOOK TI - Visual identities SN - 0826447384 U1 - 302.2 PY - 2000/// CY - London PB - Continuum N1 - Introduction - from design to DIY; twins, so different, yet so alike - identity according to Waterman Pens; logos - a comparison of IBM and Apple; typography and botany - the aromatic image of Michel Bras' restaurant; freedom and appearance - the aesthetics and morals of Chanel's "total look"; house of Epicurus - natural and unnecessary desires at Habitat; the handyman's knife - the opinel ER -