Visual identities/ 
Floch, Jean-Marie 
 - 1st ed. 
 - London:  Continuum,  2000. 
 - 179 p. 
<br/><br/>Introduction - from design to DIY; twins, so different, yet so alike - identity according to Waterman Pens; logos - a comparison of IBM and Apple; typography and botany - the aromatic image of Michel Bras' restaurant; freedom and appearance - the aesthetics and morals of Chanel's "total look"; house of Epicurus - natural and unnecessary desires at Habitat; the handyman's knife - the opinel. 
<br/><br/><label>ISBN: </label>0826447384 
<br/><br/><label>Dewey Class. No.: </label>302.2  / FLO/V