TY  - BOOK
TI  - Global television: how to create effective television for the future
SN  - 9780240801346
U1  - 384.55 
PY  - 1993///
CY  - Boston
PB  - Focal Press
N1  - Part One ANATOMY OF A GLOBALCAST 1
Chapter 1 Defining Globai Teievision: Live Aid 3
Hiding the Seams; The Many Productions Called Live Aid 4
Hiding the Sleight of Hand 5
Multiple Audiences Require Multiple Feeds 5
The Grid 9
Inserting Commercials 10
Inserting Taped Performances 11
Production Complexity Reflected in Technical Complexity 11
Putting Live Aid Together 15
Part Two: THE SPINE OF GLOBAL TELEVISION 17
Chapter 2 Satellites as Production Toois 19
Communication Satellites in Geosynchronous Orbit 19
How Satellites Work: Bands, Uplinks, Downlinks 21
What and Where the Satellites Are 23
How Satellites Are Managed 28
Satellite Footprints 31
How to Plan Satellite Back-ups 32
How to Book Time on Satellite Transponders 33
The Cost of Satellite Time 41
Two Problems: Time-Delay and Mix-Minus 42
Chapter 3 Fiber Optic Cabling 49
Why Use Fiber Optic Cable? 49
How Fiber Optic Cable Works 52
How Fiber Optic Cable Is Used 53
Available Fiber Optic Cable Services 54
Fiber Optic Feeds Versus Satellite Feeds 56
Chapter 4 Charge-Coupled Devices 65
How CCDs Are Used 65
How CCDs Work 65
Why CCDs Are Used 66
Chapter 5 Anaiog/Digitai Technoiogy 67
"The Age of Information" 67
The Form of Information: Sight and Sound 68
Storing, Manipulating, and Sending Data: Bits of Information 70
Information: Stored, Manipulated, Sent, Displayed 72
Part Three CREATING A GLOBALCAST 73
Chapter 6 Initiation and Budget 75
Getting an Idea 75
Getting a Format 76
Getting Backers 78
Getting Distribution 81
Getting a Budget 83
Chapter 7 How to Hire the Staff
Defining Job Titles 89
89
Confronting the Energy Level, the Gee-Whiz Factor, the Unexpected 90
Chapter 8
Chapter 9
How to Survey and Work Remote Locations
Surveying Remote Locations 91
Making an Original Survey 92
Working at a Remote Location 94
How to Communicate Within the Staff 95
Communication Before the Show 96
Communication During the Show 112
Communication After the Show 121
9i
Chapter 10 How to Produce a Series 122
The Scope of the Globalcast and the "Overviews"
The Equipment 130
Routing Signals from the IBC to the World 132
Communicating the Philosophy 134
Capturing the International Flavor 139
Translating Events Into a Format 140
Detailing the Specifics 144
The Road to the Air Show 146
Rehearsal 147
Preshow Communication 154
Operational Manuals 155
Chapter 11 How to Book and Guide the Taient 157
122
Analyzing the Anchor Position 158
Analyzing the Talent at the Venues 159
Integrating Talent and Equipment Techniques 160
Chapter 12 How to Create Scripts/Scheduies 162
Chapter 13
Part Four TRANSMISSION TECHNOLOGY 165
Transmission Via Sateiiite 167
A Caution About Convergence 167
DBS: Direct Broadcast by Satellite 168
Chapter 14 How Viewer Demand Dictates Transmissi o n Techniques
Niche Programming 173
How Cable Television Has Influenced Televisioi Transmission
Home Video Jolts the Television and Film Indus ies 174
Digital Compression: Channels-to-Go/PPV 17!^
DBS: Around the World 176
DBS Versus Cable: Racing Against Time and T hnology 180
17
173
3
Chapter 15 Broadcast Television, Media Convergence, and Display
Standards 186
Existing TV Standards 186
Pending Television Standards 195
Computer, Television, and Film Standards 200
Waiting for Full-WaU Television; Thin Panels for HDTV 205
Part Five GLOBAL TRENDS 209
Chapter 16 Trends in News 211
Teleplomacy: Global Television in War and Peace 212
What Direction is Newscasting Taking? 218
Global News from Local Sources 220
Summary: News/Global News 221
Chapter 17 Trends in Sports and Pay-Per-View 224
Sports Will Continue to Go Global 224
Sports Will Continue to Go to Pay-per-View 225
PPV Beyond Sports 230
Chapter 18 Trends In Entertainment 234
Reality Rears Its Many Heads: Television on Trial 234
Global Game Shows: Call 900-Interactive 236
Se Habla Espahol 236
Let Me Infotain you 236
"I Surrender Dear" 237
TV Inside TV: Dream On! 237
TY Gwilie Guides Us 238
Chapter 19 Trends In Coproductlon 239
How Quotas From the European Community Sparked Coproduction 239
Sharing Costs and Audiences 242
Chapter 20 Trends In Equipment 248
Downsizing: Smaller Is Better 248
Remote Equipment: Technology to Go 252
Interactive Television 253
There's a Photon in Your Future: Holography! 256
Smart Houses/Smart People 258
Chapter 21 Jobs: A Look at the Future 260
Part Six A FiNAL PERSPECTiVE 265
Chapter 22 Looking at a Crystal Ball 267
Virtual Reality 267
Property Rights/Privacy Rights 267
What Kind of Global Village? 268
The "Other" Radio Waves 269
What We Don't Know 270
Afterword The Future: The Weapon of the Mind 273
Appendix Global Television Standards 275
Glossary 279 \■
Index 312 ^
ER  -