TY  - BOOK
TI  - Interest Marketing: readings and online resources
SN  - 9780071188098
U1  - 658.8 
PY  - 2001///
CY  - Boston
PB  - McGraw Hill
N1  - Introduction to Internet marketing --
Conceptual foundations of Internet marketing --
Business-to-consumer Internet marketing --
Shopping agents and consumer behavior --
Internet marketing communications --
Interactivity and community --
Business-to-business Internet marketing --
Internet marketing research --
The Internet and international marketing --
The Internet and public policy --
The Internet and information economics
ER  -