Advertising creative/  strategy,copy,design 
Altstiel,Tom 
 - 3rd ed. 
 - Los Angeles:  Sage Publications,  2013. 
 - 419 p. 
<br/><br/>1. Copy, Design, and Creativity: The Nature of Our Business 2. Strategy and Branding: Putting a Face on a Product 3. Legal and Ethical Issues: Doing the Right Thing 4. Issues: The Times They Are A-Changin' 5. International Advertising: It's a Global Marketplace 6. Concepting: What's the Big Idea?7. Design: Worth a Thousand Words 8. Campaigns: Synergy and Integration 9. Headlines and Taglines: First Get Their Attention 10. Body Copy: Writing for Readers 11. Print: Writing for Reading 12. Radio and Television: Interruptions that Sell 13. Digital: Second Screen, Third Screen, and Beyond 14. Social Marketing: Creating Communities That Buy 15. Direct Response Marketing: Hitting the Bulls eye 16. Beyond Media: Everybody Out of the Box 17. Business-to-Business: Selling Along the Supply Chain 18. Survival Guide: Landing Your First Job and Thriving 
<br/><br/><label>ISBN: </label>9781452203638 
<br/><br/><label>Dewey Class. No.: </label>659.1  / ALT/A