TY  - BOOK
TI  - Marketing management: a decision-making approach
SN  - 9788132104711
U1  - 658.8 
PY  - 2010///
CY  - New Delhi, India
PB  - Response Books
N1  - Preface Introduction I: UNDERSTANDING THE BASICS Needs, wants and Need Hierarchy Marketing Product II: UNDERSTANDING THE MARKET Marketing Environment SWOT Analysis Purchase Process Competitive Advantage: Building Entry Barriers III: THE DECISION-MAKING Segmenting and Targeting Positioning Marketing Planning Process Appendices References Index
ER  -