Marketing management/  a decision-making approach 
Venugopa,.Pingal 
 - 1 st.ed. 
 - New Delhi, India:  Response Books,  2010. 
 - xvii, 245 p. 
<br/><br/>Preface Introduction I: UNDERSTANDING THE BASICS Needs, wants and Need Hierarchy Marketing Product II: UNDERSTANDING THE MARKET Marketing Environment SWOT Analysis Purchase Process Competitive Advantage: Building Entry Barriers III: THE DECISION-MAKING Segmenting and Targeting Positioning Marketing Planning Process Appendices References Index 
<br/><br/><label>ISBN: </label>9788132104711 
<br/><br/><label>Dewey Class. No.: </label>658.8  / VEN/M