Becoming a Public Relations Writer/  a writing workbook for emerging and established media 
Smith, Ronald D. 
 - 4th ed. 
 - New York:  Routledge,  2012. 
 - xvi, 413 p. 
<br/><br/>Part One: Principles of Effective Writing * Writing ... And What It Means to You * Effective Writing * Persuasive and Ethical Communication * The Writing Process Wrap-Up for Part One Part Two: Public Relations Writing for Journalistic Media * News and Public Relations * Fact Sheet and Advisory * News Writing Style * Print News Release * Broadcast News Release * Multimedia and Social Media Release * Organizational Feature * Advocacy and Opinion Wrap-Up for Part Two Part Three: Public Relations Writing for Organizational Media * Newsletter and Corporate Report * Website, Blog, and Wiki * Flier and Brochure * Direct Mail and Online Appeal * Public Relations Advertising * Speechwriting Wrap-Up for Part Three Appendix A: Common Sense Stylebook for Public Relations Writers Appendix B: Copy Editing Bibliography Glossary 
<br/><br/><label>ISBN: </label>9780415893428 
<br/><br/><label>Dewey Class. No.: </label>659.2  / SMI/B