The handbook of media and communication research/  qualitative and quantitative methodologies 
Jensen. Klaus Bruhn [ed.] 
 - 2nd ed. 
 - New York:  Routledge,  2012. 
 - xii, 431 p 
<br/><br/><label>ISBN: </label>9780415609654 
<br/><br/><label>Dewey Class. No.: </label>302.23  / JEN/H