TY  - BOOK
AU  - Brown,Stephen
TI  - Marketing : the retro revolution
SN  - 0761968504
U1  - 381 
PY  - 2001///
CY  - London
PB  - SAGE
KW  - Marketing
N1  - Introduction: Looking back to see ahead. Part I: Putting the 'con' into concept. Part II: Downsizing strategy. Part III: Fixing the mix. Conclusion: Trapping the substance
ER  -