TY  - BOOK
AU  - Clow, Kenneth E. 
AU  - James, & Karen E
TI  - Essentials of marketing research: putting research into practice
SN  - 9781412991308
U1  - 658.83 
PY  - 2014///
CY  - Los Angeles
PB  - Sage Publications
KW  - Marketing research
KW  - Commerce
KW  - Business & Economics
N1  - 	The role of marketing research --
The marketing research process --
Secondary data and research --
Qualitative research --
Observation research --
Survey research --
Experimental research --
Sampling procedures --
Measurement methods --
Marketing scales --
Questionnaire design --
Fundamental data analysis --
Analysis of differences and regression analysis --
Research reports and presentations
ER  -