Roy, Rajeev <br/><br/>
Entrepreneurship/ 
Rajeev Roy 
 - 2nd.ed. 
 - New  Delhi:  Oxford university press,  2011. 
 - xvi, 571 p. 
<br/><br/>1. Understanding Entrepreneurship <br/> 2. Growth of a Business Idea <br/>3. Intellectual Property <br/>4. Family Business <br/>5. Doing Business in India <br/>6. Entrepreneurial Support<br/> SECTION II - MOBILIZING RESOURCES <br/> 7. Buying a Business <br/> 8. Entrepreneurial Finance <br/>9. Business models<br/> 10. Making a Business Plan <br/>SECTION III - OPERATIONS AND MANAGEMENT <br/>11. Managing Operations <br/>12. Human Resource Management <br/>13. Entrepreneurial Marketing <br/>14. New Product Development <br/> 15. E-Business <br/> 16. Networking <br/>17. Project Management <br/> SECTION IV - GROWTH AND SOCIAL RESPONSIBILITY <br/> 18. Growth <br/>19. Exit Strategies <br/>20. Social Responsibility <br/>21. The Social Entrepreneur <br/> CASE STUDY 1: DARSHAN ENTERPRISES ; CASE STUDY 2: MITHAILITE ; CASE STUDY 3: 180S ; CASE STUDY 4: JUMBO KING (NEW) ; CASE STUDY 5: BIG ONES ; CASE STUDY 6: AIRASIA ; CASE STUDY 7: SULA WINES (NEW)<br/> 
<br/><br/><label>ISBN: </label>9780198072638 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Entrepreneurship--Small business<br/>Technological innovations--Economic aspects--Economic development<br/>Economies of scale--Flexible manufacturing systems
<br/><br/><label>Dewey Class. No.: </label>658.421  / ROY/E