TY  - BOOK
AU  - Roy, Rajeev
TI  - Entrepreneurship
SN  - 9780198072638
U1  - 658.421 
PY  - 2011///
CY  - New  Delhi
PB  - Oxford university press
KW  - Entrepreneurship
KW  - Small business
KW  - Technological innovations--Economic aspects
KW  -  Economic development
KW  - Economies of scale
N1  - 1. Understanding Entrepreneurship 
 2. Growth of a Business Idea 
3. Intellectual Property 
4. Family Business 
5. Doing Business in India 
6. Entrepreneurial Support
 SECTION II - MOBILIZING RESOURCES 
 7. Buying a Business 
 8. Entrepreneurial Finance 
9. Business models
 10. Making a Business Plan 
SECTION III - OPERATIONS AND MANAGEMENT 
11. Managing Operations 
12. Human Resource Management 
13. Entrepreneurial Marketing 
14. New Product Development 
 15. E-Business 
 16. Networking 
17. Project Management 
 SECTION IV - GROWTH AND SOCIAL RESPONSIBILITY 
 18. Growth 
19. Exit Strategies 
20. Social Responsibility 
21. The Social Entrepreneur 
 CASE STUDY 1: DARSHAN ENTERPRISES ; CASE STUDY 2: MITHAILITE ; CASE STUDY 3: 180S ; CASE STUDY 4: JUMBO KING (NEW) ; CASE STUDY 5: BIG ONES ; CASE STUDY 6: AIRASIA ; CASE STUDY 7: SULA WINES (NEW)

ER  -