Entrepreneurship/
Rajeev Roy
- 2nd.ed.
- New Delhi: Oxford university press, 2011.
- 571 p.
1. Understanding Entrepreneurship 2. Growth of a Business Idea 3. Intellectual Property 4. Family Business 5. Doing Business in India 6. Entrepreneurial Support SECTION II - MOBILIZING RESOURCES 7. Buying a Business 8. Entrepreneurial Finance 9. Business models 10. Making a Business Plan SECTION III - OPERATIONS AND MANAGEMENT 11. Managing Operations 12. Human Resource Management 13. Entrepreneurial Marketing 14. New Product Development 15. E-Business 16. Networking 17. Project Management SECTION IV - GROWTH AND SOCIAL RESPONSIBILITY 18. Growth 19. Exit Strategies 20. Social Responsibility 21. The Social Entrepreneur CASE STUDY 1: DARSHAN ENTERPRISES ; CASE STUDY 2: MITHAILITE ; CASE STUDY 3: 180S ; CASE STUDY 4: JUMBO KING (NEW) ; CASE STUDY 5: BIG ONES ; CASE STUDY 6: AIRASIA ; CASE STUDY 7: SULA WINES (NEW)
9780198072638
Entrepreneurship--Small business Technological innovations--Economic aspects-- Economic development Economies of scale