TY  - BOOK
AU  - Haugtvedt, Curtis P. 
AU  - Herr, Paul M. 
AU  -  Kardes, Frank R.
TI  - Handbook of consumer psychology
SN  - 9780805856033 (acid free paper)
U1  - 658.8342 
PY  - 2008///
CY  - New York
PB  - Lawrence Erlbaum Associates
KW  - Marketing--Psychological aspects
KW  - Advertising--Psychological aspects
KW  - Decision making
KW  - Consumer behavior
ER  -