Handbook of consumer psychology/ 
edited by Curtis P. Haugtvedt, Paul M. Herr and Frank R. Kardes 
 - New York:  Lawrence Erlbaum Associates,  c2008. 
 - xvi, 1273 p.  
<br/><br/><label>ISBN: </label>9780805856033 (acid free paper) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Psychological aspects--Advertising--Psychological aspects<br/>Decision making--Consumer behavior
<br/><br/><label>Dewey Class. No.: </label>658.8342  / HAU/H