Media globalization and the discovery channel networks/
Mjos Ole J.
- New York: Routledge, 2010.
- viii, 224 p.
1. Discovery and a Globalizing `Televisual Culture' 2. The Rise of Discovery: Politics, Economics and Technology 3. Going Global: The Branding of Discovery 4. Discovery and the Globalization of Programming 5. Global/Regional/Local: Discovery's Programme Strategy in Europe 6. Global Programming and Universal Interest 7. Negotiating the Global and the Local: A Threefold Theoretical Paradigm 8. Discovery, the Global Public Sphere and Infotainment 9. Discovery and Media Globalization: A Double Relationship