Media management/  a casebook approach 
Sylvie,George 
 - 4th ed. 
 - New2 York:  Routledge,  2008. 
 - 414 p. 
<br/><br/><label>ISBN: </label>9780805861976 
<br/><br/><label>Dewey Class. No.: </label>302.23068  / SYL/M