Mixed media/ moral distinctions in advertising,public relations,and journalism
Thomas Bivins,
- 2nd ed.
- New York: Routledge, 2009.
- 312 p. PB
1 What is Media Ethics? Ethics and the Act of Communication 1 Ethics or Morah? I The Media and Morality 2 Moral Excuses 7 Ccin Personal Ethics Become Pro/essional Ethics? 8 Media Similarities; The Common Threads 9 Media Differences: A Coat of Many Colors II Forming Ethical Standards for the Mass Media 15 Can the Media be EthicaF 19 2 Moral Claimants, Obligation, and Social Responsibility Relations/ii/js among Media and their Claimains 22 Ethical Applications 24 What Does it All Mean? 30 3 The Media and Professionalism Central Features 31 Secondary Features 32 Are the Media Professions? 32 The Professional-Client Relationship 38 Codes 47 Profession oersus Pro/essionalism; If It Wailcs like a Duck ... 54 4 Theoretical Approaches to Ethics Wh)! Can't We All Be Right? The Dilemma of Relatioism 56 Wh}i We Reason the Wa;y We Do 59 Social Contract Theory 60 77ie Argwment over Mean5 and Ends 66 Non-consequential Ethical Theories 66 Conseqttential Ethical Theories 71 Virtue Ethics 76 The Ethic of Care 80 Free Speech Theories 86 Liberty-limiting Principles 94 Hoiv to Choose Applicable Theories 97 5 A Checklist for Ethical Decision Making The Checlclisi JOO An Example 106 What Does It All Mean.' Ill 6 Meta-issues Across the Media To Tell the Truth 113 Truth and the Act of Communication 115 Can We Tell Truth From Fiction! 122 Avoiding Harm 125 What Does It All Mean! 133 7 Meta-issues in Public Relations and Advertising What's the Difference between PR and Adiertising.' 135 Public Relations, Advertising, and the First Amendment 13? Ethics and Persuasion 141 Propaganda versits Persuasion 146 What Does It Ail Mean! 151 8 Ethics and Public Relations What is Public Relations! 152 Ethical Approaches Specific to Public Relations 158 Special Issues in Public Relations Ethics 167 What Does It All Mean! 184 9 Ethics and Advertising What Is Adi'crtising! 186 Ethical Approaches Specific to Advertising 188 Special Issues in Advertising Ethics 196 Further Use of the Means-Ends Paradigm in Advertising 222 W/uu Does It All Mean! 223 10 Ethics in News Journalism Meta-issiiei in News Journalism 226 Ethical Apfiroaches Sjjccific to News Journalism 239 Sl}ecial Issues in Journalism Ethics 248 What Does It All MeanI 271