Ranganathan, Maya <br/><br/>
Indian media in a globalised world/ 
Maya Ranganathan, Usha M. Rodrigues. 
 - Thousand Oaks :  SAGE,  2010. 
 - xix, 275 p. ;  23 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Glocalisation of Indian television / Usha M. Rodrigues -- Nationalism as a marketing tool by MNC advertisements / Maya Ranganathan -- Print media in the era of globalisation / Usha M. Rodrigues -- Commercial FM radio takes over Indian cities / Maya Ranganathan -- The pan-Tamil rhetoric in regional media / Maya Ranganathan -- Citizen journalism and the public sphere in India / Usha M. Rodrigues -- The Naga nation on the Net / Maya Ranganathan -- Towards a more inclusive Indian identity? A case study of the Bollywood film Swades / Maya Ranganathan -- Public service broadcasting in India: Doordarshan's legacy / Usha M. Rodrigues -- The archetypes of Sita, Kaikeyi and Surpanaka stride the small screen / Maya Ranganathan -- Freedom in Indian blogosphere / Maya Ranganathan -- Television policy in India : an unfulfilled agenda / Usha M. Rodrigues. 
<br/><br/><label>ISBN: </label>9788132104018 (hard back) 8132104013 (hard back) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media--India.<br/>Mass media--Social aspects--India.<br/>Mass media--Economic aspects--India.<br/>Globalization--Social aspects--India.
<br/><br/><label>Dewey Class. No.: </label>302.230954   / RAN/I