TY  - BOOK
AU  - Panda, Tapan K.
TI  - Marketing management: text and cases : Indian context 
SN  - 8174465480
U1  - 658.8 
PY  - 2007///
CY  - New Delhi
PB  - Excel Books
KW  - Marketing -- India.
KW  - Marketing.
KW  - India
ER  -