Panda, Tapan K. <br/><br/>
Marketing management :  text and cases : Indian context / 
Tapan K. Panda. 
 - 2nd ed. 
 - New Delhi:  Excel Books,  2007. 
 - xvii, 757 pages ; 30 cm 
<br/><br/><label>ISBN: </label>8174465480 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing -- India.    <br/>Marketing.   
<br/><br/><label>Subjects--Geographic Terms: </label><br/>India.
<br/><br/><label>Dewey Class. No.: </label>658.8  / PAN/M