TY  - BOOK
AU  - Panda,Tapan
TI  - Marketing management: text and cases : Indian context
SN  - 9788174465481
U1  - 658.8 
PY  - 2010///
CY  - New Delhi
PB  - Excel books
KW  - Marketing -- India.
KW  - Marketing.
KW  - India
N1  - Includes index
ER  -