Panda,Tapan <br/><br/>
Marketing management :  text and cases : Indian context/ 

 - 2nd.ed. 
 - New Delhi:  Excel books,  2010. 
 - xvii, 757 pages ; 30 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>9788174465481 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing -- India.  <br/>Marketing.   <br/>India.
<br/><br/><label>Dewey Class. No.: </label>658.8  / PAN/M