TY  - BOOK
TI  - Consumer behavior
SN  - 9788131731567
U1  - 658.8342 
PY  - 2010///
CY  - Chennai
PB  - Pearson
KW  - Consumer behavior.
KW  - Motivation research (Marketing)
KW  - Comportamiento del consumidor.
KW  - Investigación motivacional (Mercadotecnia)
N1  - PART I: CONSUMERS, MARKETERS, AND TECHNOLOGY 
Chapter 1: Technology-Driven Consumer Behavior Chapter 2: Segmentation, Targeting, and Positioning

PART II: THE CONSUMER AS AN INDIVIDUAL Chapter 3: Consumer Motivation and Personality Chapter 4: Consumer Perception Chapter 5: Consumer Learning Chapter 6: Consumer Attitude Formation and Change

PART III: COMMUNICATION AND CONSUMER BEHAVIOR
Chapter 7: Persuading Consumers Chapter 8: From Print and Broadcast Advertising to Social and Mobile Media Chapter 9: Reference Groups and Word-of-Mouth 

PART IV: CONSUMERS IN THEIR SOCIAL AND CULTURAL SETTINGS 
Chapter 10: The Family and Its Social Standing Chapter 11: Culture's Influence on Consumer Behavior Chapter 12: Subcultures and Consumer Behavior Chapter 13: Cross-Cultural Consumer Behavior: An International Perspective 

PART V: CONSUMER DECISION-MAKING, MARKETING ETHICS, AND CONSUMER RESEARCH Chapter 14: Consumer Decision-Making and Diffusion of Innovations Chapter 15: Marketing Ethics and Social Responsibility Chapter 16: Consumer Research
ER  -