Consumer behavior/ 
Leon G. Schiffman, J. Donald Kennedy Chair in Marketing and E-Commerce, Peter J. Tobin College of Business, St. John's University, New York City, Joseph Wisenblit, Professor of Marketing, Stillman School of Business, Seton Hall University, New Jersey. 
 - 10th ed. 
 - Chennai:  Pearson,  2010. 
 - xxvii, 464 pages : illustrations ; 29 cm. 
<br/><br/>PART I: CONSUMERS, MARKETERS, AND TECHNOLOGY <br/>Chapter 1: Technology-Driven Consumer Behavior Chapter 2: Segmentation, Targeting, and Positioning<br/><br/>PART II: THE CONSUMER AS AN INDIVIDUAL Chapter 3: Consumer Motivation and Personality Chapter 4: Consumer Perception Chapter 5: Consumer Learning Chapter 6: Consumer Attitude Formation and Change<br/><br/>PART III: COMMUNICATION AND CONSUMER BEHAVIOR<br/>Chapter 7: Persuading Consumers Chapter 8: From Print and Broadcast Advertising to Social and Mobile Media Chapter 9: Reference Groups and Word-of-Mouth <br/><br/>PART IV: CONSUMERS IN THEIR SOCIAL AND CULTURAL SETTINGS <br/>Chapter 10: The Family and Its Social Standing Chapter 11: Culture's Influence on Consumer Behavior Chapter 12: Subcultures and Consumer Behavior Chapter 13: Cross-Cultural Consumer Behavior: An International Perspective <br/><br/>PART V: CONSUMER DECISION-MAKING, MARKETING ETHICS, AND CONSUMER RESEARCH Chapter 14: Consumer Decision-Making and Diffusion of Innovations Chapter 15: Marketing Ethics and Social Responsibility Chapter 16: Consumer Research 
<br/><br/><label>ISBN: </label>9788131731567 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior.    <br/>Motivation research (Marketing)    <br/>Comportamiento del consumidor.   <br/>Investigación motivacional (Mercadotecnia)
<br/><br/><label>Dewey Class. No.: </label>658.8342  / SCH/C