Clow, Kenneth E. <br/><br/>
Integrated advertising, promotion, and marketing communicaitons / 
by Kenneth E. Clow and Donald Baack. 
 - 
 - New Delhi:  Pearson Education,  2007. 
 - 537 pages : illustrations 
<br/><br/><label>ISBN: </label>9788131709962 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.
<br/><br/><label>Dewey Class. No.: </label>658.8  / CLO/I