TY  - BOOK
AU  - Belch, George E.
TI  - Advertising and promotion: an integrated marketing communications perspective 
SN  - 9780070144966
U1  - 659.1 
PY  - 2010///
CY  - New Delhi
PB  - Tata McGraw Hill Education Pvt. Ltd
KW  -  Advertising -- Case studies -- Audio-visual aids.
KW  - Sales promotion -- Case studies -- Audio-visual aids.
ER  -