Belch, George E. <br/><br/>
Advertising and promotion:  an integrated marketing communications perspective / 
George E. Belch. 
 - 7th ed. 
 - New Delhi:  Tata McGraw Hill Education Pvt. Ltd,  2010. 
 - 1075 p. 
<br/><br/><label>ISBN: </label>9780070144966 
<br/><br/><label>Subjects--Topical Terms: </label><br/> Advertising -- Case studies -- Audio-visual aids. <br/>Sales promotion -- Case studies -- Audio-visual aids. 
<br/><br/><label>Dewey Class. No.: </label>659.1  / BEL/A