TY  - BOOK
AU  - Joseph, Jaffe
TI  - Life after the 30-second spot: : energize your brand with a bold mix of alternatives to traditional advertising 
SN  - 0471718378
U1  - 659.1 
PY  - 2005///
CY  - Princeton, N.J.
PB  - Recording for the Blind & Dyslexic, 
KW  - Advertising -- Psychological aspects.
KW  - Customer relations.
KW  - Target marketing.
KW  - Advertising -- Technological innovations.
KW  -  Interactive marketing
N1  - Originally published: Hoboken, N.J. : John Wiley & Sons, ©2005; The Problem -- The end of mass media -- What's eating the 30-second Commercial -- Mass Murder -- Is Advertising even the answer? -- The vicious cycle -- The end of the line -- A perfect storm is brewing -- The Solution: Re: think 4 fundamentals of marketing -- Re: think the changing consumer -- Re: think Branding -- Re: think Advertising (Make Advertising relevant again) -- Re: think the Agency (fix the agency mess) -- Approaches that are transforming the marketing and advertising games -- The Internet -- Gaming -- On-Demand -- Experiential -- Long Form -- Communal Marketing -- Consumer Generated -- Content -- Search -- Mobile, Music and things that make you go mmm -- Branded Entertainment.
ER  -