Cappo, Joe <br/><br/>
The future of advertising: new media, new clients, new consumers in the post-television age/ 
Joe Cappo. 
 - Chicago, OH :  McGraw-Hill,    2003. 
 - xi, 260 p.;   21 cm 
<br/><br/>Chapter 1	The Corporation	<br/>Chapter 2	Common Stock	<br/>Chapter 3	Rights and Warrants	<br/>Chapter 4	Preferred Stock	<br/>Chapter 5	Dividends	<br/>Chapter 6	Corporate Bonds	<br/>Chapter 7	Municipal Bonds	<br/>Chapter 8	U.S. Government Securities	<br/>Chapter 9	Interest Payments	<br/>Chapter 10	Yield Calculations	<br/>Chapter 11	Investment Companies	<br/>Chapter 12	Call Option Basics	<br/>Chapter 13	Call Option Strategies	<br/>Chapter 14	Put Options, Straddles, and Spreads	<br/>Chapter 15	The Primary Market	<br/>Chapter 16	The Secondary Market	<br/>Chapter 17	Types of Orders	<br/>Chapter 18	Short Sales	<br/>Chapter 19	Margin Trading	<br/>Chapter 20	The Analysis of Securities	 
<br/><br/><label>ISBN: </label>9780071462150 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising -- United States.    <br/>Advertising.    
<br/><br/><label>Subjects--Geographic Terms: </label><br/>United States.
<br/><br/><label>Dewey Class. No.: </label>659.1  / CAP/F